Branding your business online has a number of benefits that are pushing today’s entrepreneurs onward, motivating them to invest ever more into the efforts that are being put into building a home for themselves online. Most of today’s conversions, in any given industry and within any and every field, are fueled by what those potential customers and clients find online.
Google’s SEO Starter guide states that compelling and useful content is highly important, more than most other traditional ranking factors. Because getting content right is so important for ranking, I asked Jeff Coyle, the co-founder and Chief Product Officer of MarketMuse.com if he had any insights.
Everything went better than planned. Your items are selling on Amazon faster than you ever imagined. And it is a complete nightmare. Everywhere you turn there is: Price erosion on your products. Lower margins for your company. Distribution headaches. “Our sales on Amazon increased faster than we could ever have imagined. However, after all the dust settled, we found that as our sales on Amazon decreased our sales on our website, where we make the best margins, slowed down…” This is something that I regularly hear from young brands wanting to highlight their products on Amazon.
Power over Ethernet (PoE) lighting is part of a brave new world. The ascendance of LED fixtures has given rise to some new methods of providing and controlling light in our environments. Since LEDs are low-voltage devices that use direct current, they are a good match with a system that provides low-voltage DC power over Ethernet cables. Guess what? That’s a computer network! For several years, lighting (and computer) companies have been developing the idea of powering LED fixtures from what is essentially a computer network switch. As you might imagine, this gives rise to a host of questions about a variety of issues.